image by: Hikaru Cho

When interviewed recently, the man releasing to the media private tapes of his conversations with a princess said, “It’s not about the money.”

Have you noticed we say that to cover our tracks when, in reality, that very statement means invariably it really is about exactly that.

“It’s not about me” means “It’s all about me.”

Just as “It’s not about being right.” means “You’re wrong.”

Of course if it’s really not about something, we don’t need to mention it. Why would we?

I don’t sit down to a meal and say, “It’s not about being hungry.” Nor do I get in my car, start the engine and pronounce, “It’s not about going somewhere.”

Reality is often best hidden in plain sight.