not what, but how

how

When you choose the behaviour, you choose the consequences

All too often we focus on the end game. The result. The success. The failure. The implications. The achievement. The gain. The outcome. The goal. The consequences.

How we get there though, colours the outcome. It is the ‘how’ that people notice and the ‘how’ that people remember. It is the ‘how’ that affirms alignment to our values.

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