are you Marmite?


Marmite – you either love it or hate it

Possibly true with Marmite, and certainly used to good effect in promoting the brand. It’s a memorable slogan or catch phrase that reflects a certain reality and so it is easy to connect with – you do actually either love it or hate it typically.

Many brands have such slogans.  I recall Persil ‘washes whiter than white’. Not sure if that is technically possible, but, to coin another ‘it does what it says on the tin’.

I was pondering the other day – do I have a slogan, a brand catchphrase I might use?

All of the above might apply to a person too – you either love me or hate me; I’m whiter than white; I do what it says on the tin…

So, maybe you’re ‘finger lickin’ good’?
Maybe you ‘Just do it’?
Maybe you ‘think different’?
Maybe you ‘snap, crackle and pop’?

What might your advertising slogan be and what might it say about you? What aspect of your very essence, your soul would be captured by a phrase used to sell you?

Marmite question maybe?

Photo: Daily Mail


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